Purpleant Technologies Launches Innovative AI Platform
Purpleant Technologies Pvt. Ltd., a leader in artificial intelligence-focused customer experience enhancement, has announced the worldwide introduction of BotWot iCX. This cutting-edge platform integrates multimodal AI agents, intelligent content creation, and decision-making automation. Leveraging the company’s patent-pending Intelligent Automated Workflow Orchestrator, BotWot iCX enables businesses to harmonize their marketing, service, and customer retention efforts by evaluating sentiment, emotion, intent, and past behaviors, while also producing dynamic video, image, and PDF materials to enhance customer interaction.
Advancements in AI Technology for Better Customer Experiences
The new platform builds upon the foundation of Purpleant’s initial offering, BotWot, which was launched in August 2024 and currently serves over 100 enterprises globally. BotWot iCX features three innovative technologies, including the core orchestrator:
1. **Intelligent Automated Workflow Orchestrator™**: This patent-pending decision-making engine analyzes real-time data such as sentiment and purchase history to streamline workflows across various channels, leading to a 40% reduction in operational expenses and a threefold increase in campaign return on investment during beta assessments.
2. **OmniGen™ Content Studio**: This AI-driven studio crafts personalized videos, images, and PDFs (like product demonstrations and invoices) aligned with customer behavior, decreasing content production time by 70%.
3. **VisionVoice AI Agents**: These multimodal agents interpret visual signals (such as product images), vocal tones, and text to resolve customer inquiries 50% faster across communication platforms like WhatsApp, email, and SMS.
Transforming Customer Engagement with AI
According to McKinsey’s report “The State of Customer Care in 2023,” fragmented customer data is a significant challenge, prompting companies to seek integrated tools for unified insights and content delivery. BotWot iCX addresses this issue by offering:
1. **Multimodal AI Interaction**: Utilizing visual, vocal, and textual agents to assist customers through their journey from discovery to purchase with dynamic content.
2. **Sentient Automation**: Allowing real-time campaign adjustments based on emotional analysis, such as providing discounts to dissatisfied users.
3. **Smart Content Engine**: Automatically generating videos that summarize customer experiences or PDF reports for accounts at risk.
4. **Real-Time Decision Orchestration**: Utilizing the patent-pending Workflow Orchestrator to prioritize actions—for instance, directing high-intent users to sales teams based on sentiment and behavioral data.
5. **Cross-Channel Personalization**: Offering AI-generated video demonstrations, PDF guides, or image-based promotions tailored to individual behaviors across various platforms like WhatsApp, email, and SMS, resulting in a 40% increase in engagement during pilot tests.
Executive Perspectives on the Future of AI in Customer Experience
Nitya Prakhar, CEO of BotWot iCX, stated, “AI has evolved from being a mere tool to becoming a strategic component that drives execution and transformation. BotWot iCX is designed not just to automate interactions but to fundamentally change how businesses engage with customers. Our platform ensures that businesses can anticipate and adapt in real-time, enhancing customer acquisition, retention, and overall engagement, all powered by our Intelligent Automated Workflow Orchestration.”
Mohanraj Tamilarasu, CTO of BotWot iCX, emphasized the importance of Multimodal AI Agents, stating, “The future of AI transcends standalone bots; it revolves around agents that comprehend voice, vision, and text simultaneously. At BotWot iCX, we are developing a network of AI agents that can listen, analyze, predict, and take action across diverse channels. Our proprietary Micro-LLMs enable everything from guiding sales teams to generating targeted marketing campaigns.”
Namita Sharma, COO of BotWot iCX, remarked, “As customer expectations rise, businesses must evolve alongside them. Companies must go beyond engagement and orchestrate seamless experiences throughout the customer lifecycle. BotWot iCX automates all phases of customer interaction, including targeted marketing, AI-driven service, proactive re-engagement, predictive retention strategies, and dynamic sales activation.”
Target Industries and Practical Applications
BotWot iCX is designed to cater to various sectors, including:
– **E-commerce**: Automatically generated video product bundles and WhatsApp-based checkout processes can elevate average order values by 25%.
– **Banking**: The orchestrator can identify customer frustration during support interactions, triggering the delivery of guiding PDF resources and connecting customers with agents, resulting in an 18% improvement in Net Promoter Score (NPS).
– **Agriculture**: VisionVoice AI can evaluate crop images sent via WhatsApp, identify diseases, and suggest treatments, significantly reducing diagnosis times from 72 hours to just 5 minutes and enhancing crop yields by 30%.
Availability and Pricing Information
BotWot iCX is set for a global rollout starting March 1, 2025. The pricing model will be usage-based, with a complimentary tier available for all users. Interested parties can request a demonstration.
Founded in 2024 and based in Gurgaon, Purpleant Technologies specializes in AI-driven tools for customer engagement. Co-founders Nitya Prakhar, Namita Sharma, and Mohanraj Tamilarasu bring extensive experience in enterprise solutions, having previously held leadership roles at notable organizations such as American Express, HDFC Bank, and Jumia.
