Purpleant Technologies Unveils BotWot iCX Platform for Enhanced Customer Engagement
Purpleant Technologies Pvt. Ltd., a leader in customer experience innovation driven by artificial intelligence, has announced the worldwide launch of its new platform, BotWot iCX. This pioneering solution integrates multimodal AI agents, intelligent content creation, and decision-making automation. Utilizing the company’s patent-applied Intelligent Automated Workflow Orchestrator, BotWot iCX enables businesses to harmonize their marketing, service, and customer retention strategies by analyzing factors such as sentiment, emotion, intent, and past behavior. The platform also generates engaging content in various formats, including dynamic videos, images, and PDFs.
Advancements in AI Technology with BotWot iCX
Building upon Purpleant’s first product, BotWot, which was launched in August 2024 and serves over 100 global enterprises, BotWot iCX introduces three innovative, patent-pending functionalities. These include:
1. Intelligent Automated Workflow Orchestrator™: This decision-making engine processes real-time data, such as sentiment and purchase history, to automate cross-channel workflows. It has demonstrated a 40% reduction in operational expenses and a threefold increase in campaign return on investment during beta tests.
2. OmniGen™ Content Studio: This feature utilizes AI to create personalized media, including videos and images, that align with customer behavior, significantly decreasing the time required for content creation by 70%.
3. VisionVoice AI Agents: These multimodal agents interpret visual cues, analyze voice tone, and process text, enabling them to resolve customer inquiries 50% more quickly across communication platforms like WhatsApp, email, and SMS.
Transforming Customer Engagement with AI
According to McKinsey’s report, “The State of Customer Care in 2023,” fragmented customer data presents a significant challenge, necessitating integrated tools for unified insights and content. BotWot iCX addresses this challenge through:
1. Multimodal AI Interaction: This allows the deployment of vision, voice, and text agents that assist customers from the initial discovery phase to the final purchase using dynamic media.
2. Sentient Automation: The system can adjust marketing campaigns in real time based on detected emotions, such as offering discounts to dissatisfied customers.
3. Smart Content Engine: This feature automatically generates videos that summarize customer journeys and produces PDF reports for accounts identified as at risk.
4. Real-Time Decision Orchestration: The patent-pending Workflow Orchestrator prioritizes actions by leveraging sentiment, purchase history, and behavioral signals, such as directing high-intent customers to sales teams.
5. Cross-Channel Personalization: AI-generated content, including video demonstrations and PDF guides, is customized based on individual behaviors across platforms like WhatsApp, email, and SMS, leading to a 40% increase in engagement during pilot programs.
Executive Insights on AI’s Role in Business
Nitya Prakhar, CEO of BotWot iCX, emphasized that AI has evolved beyond being a mere tool; it now serves as a strategist and a transformative force within organizations. He stated that BotWot iCX redefines customer interactions, ensuring that businesses not only respond but also anticipate and adapt to customer needs in real time. The Intelligent Automated Workflow Orchestration (iAWO) optimizes every customer touchpoint for maximum impact across marketing, sales, service, and loyalty.
Mohanraj Tamilarasu, CTO of BotWot iCX, highlighted that the future of artificial intelligence lies in the development of multimodal AI agents that can understand and process voice, vision, and text simultaneously. He noted that their platform is not merely about creating chatbots but rather engineering a network of AI agents capable of listening, analyzing, predicting, and executing tasks across various channels.
Namita Sharma, COO of BotWot iCX, pointed out that as consumer expectations continue to evolve, businesses must adapt accordingly. She explained that BotWot iCX automates every phase of the customer journey, from marketing and service to predictive retention and dynamic sales activation, ensuring that each interaction is not just a reaction but a chance to foster growth.
Application Across Various Industries
The BotWot iCX platform has diverse applications across multiple industries:
– In e-commerce, it enables the automatic generation of video product bundles and facilitates WhatsApp-based checkout workflows, leading to a 25% increase in average order value.
– In the banking sector, the orchestrator can identify frustration in customer support chats, prompting the delivery of PDF guides and facilitating agent handoffs, which improves the Net Promoter Score by 18%.
– In agriculture, VisionVoice AI can analyze crop images sent via WhatsApp to diagnose diseases and recommend treatments, dramatically reducing diagnosis time from 72 hours to just 5 minutes, while increasing crop yields by 30%.
Product Availability and Pricing Structure
BotWot iCX will be accessible globally starting March 1, 2025. The pricing structure is designed to scale according to usage, with a complimentary tier available for all users. Interested parties can request a demonstration through the company’s official channel.
Purpleant Technologies, founded in 2024 and headquartered in Gurgaon, specializes in AI-enhanced customer engagement solutions. The company was co-founded by Nitya Prakhar, Namita Sharma, and Mohanraj Tamilarasu, who bring extensive experience in enterprise solutions from their previous roles at major firms such as American Express, HDFC Bank, and Jumia.
