KuCoin Celebrates 8 Years of Progress at TOKEN2049 Singapore
KuCoin, a prominent player in the global cryptocurrency market, commemorated its eighth anniversary with a special event during TOKEN2049 in Singapore on October 1, 2025. The celebration brought together key executives, industry leaders, partners, and the newly appointed Global Brand Ambassador Adam Scott. This gathering marked a significant opportunity to reflect on KuCoin’s remarkable evolution, engage in an enlightening fireside chat with Scott, and unveil the company’s latest technological advancements.
Highlighting Trust and Innovation
The event emphasized a narrative of reflection, innovation, and forward momentum, particularly focusing on the $2 Billion Trust Project launched at TOKEN2049 Dubai in May 2025. Key milestones included achieving certifications such as SOC 2 Type II, ISO 27001:2022, and the recently acquired ISO 27701:2025. Additionally, the project has seen expansions in global licensing, collaborations in Real-World Assets (RWA), the introduction of decentralized mining through KuMining, and the integration of KuCoin Pay for enhanced real-world usability. The brand also evolved its messaging with a new slogan, “Trust First. Trade Next,” while celebrating Scott’s role as ambassador, which reflects the company’s values of integrity, precision, and resilience.
Innovative Features and Future Developments
Attendees were given a glimpse of upgraded branding elements, user-friendly interfaces, and advanced platform functionalities, all aimed at promoting user trust through compliance and innovative technologies. Central to these advancements is Kia, the KuCoin Investment Assistant, an AI-driven tool set to launch in October 2025. This assistant is designed to enhance user access to market data and support informed decision-making. Developed over the past year to meet user demands for secure, intelligent solutions, Kia integrates real-time analytics with natural language processing, having undergone rigorous beta testing for reliability.
Empowering Users for Long-Term Growth
Aligned with the “Trust First. Trade Next.” philosophy, Kia will provide users with real-time insights, sentiment analysis based on news and blockchain data, automated alerts, and educational resources about cryptocurrency. Future iterations of Kia will allow for full natural language interaction, enabling users to issue commands for trading, platform inquiries, and account evaluations. This innovative approach aims to foster long-term growth in the crypto space by simplifying access to crucial information and empowering users to manage market volatility with greater confidence, ultimately integrating cryptocurrency into everyday financial practices.
Commitment to Trust and User Empowerment
“As we equip the next generation of traders and investors with cutting-edge technology that inspires informed decisions, our refreshed branding underscores trust as the foundation of our mission,” stated BC Wong, CEO of KuCoin. “Trust thrives when user experiences are smooth and intuitive, and with innovations like Kia, we aim to make cryptocurrency a reliable partner for everyone.”
Future Plans for the $2 Billion Trust Project
Looking ahead, KuCoin intends to further develop the $2 Billion Trust Project through deeper integrations and enhanced compliance efforts globally. The company’s goal is to solidify its position in shaping the mainstream evolution of cryptocurrency while consistently prioritizing trust and empowering its user base.
About KuCoin
Established in 2017, KuCoin has grown into a leading global cryptocurrency platform, serving over 40 million users across more than 200 countries and regions. Renowned for its reliability, the platform utilizes advanced blockchain technology, robust liquidity solutions, and strong user account protections to create a secure trading environment. KuCoin provides access to over 1,000 digital assets and various services, including a Web3 wallet, spot and futures trading, institutional services, and payment solutions. Recognized by Forbes as one of the “Best Crypto Apps & Exchanges” and as a “Top 50 Global Unicorn” by Hurun, KuCoin is committed to security, compliance, and innovation under the guidance of CEO BC Wong.
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