Explore Samsung ICX Booth at CES 2023: Future-Forward Innovations & Virtual Tour Experience

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Take a Virtual Tour of Samsung’s Future-Forward ICX Booth at CES 2023 – Samsung Global Newsroom

The Future of Automotive Technology Has Arrived

The next evolution of automotive experiences is now reality, where vehicles are equipped with advanced cameras and sensors that can identify and react to the driver’s state, such as fatigue and cognitive distractions. At CES® 2023, Samsung Electronics has unveiled its latest innovation in vehicle technology, named Ready Care, developed in collaboration with HARMAN. This cutting-edge solution aims to create a seamless connection between the driver’s personal well-being and the driving environment, allowing the vehicle to implement customized interventions via its features based on the driver’s condition. Additionally, the event showcases Ready Tune, HARMAN’s latest audio technology designed to deliver premium sound experiences within the vehicle.

Prioritizing the Driver’s Experience

A crucial factor that influences the driving experience is the driver’s state of mind. Whether one is preoccupied with personal tasks or feeling weary after a long day, both cognitive distractions and fatigue can significantly impact driving safety. Samsung’s innovative solutions are crafted to assess the driver’s condition and adjust the vehicle’s features accordingly, thereby fostering a more secure driving environment.

Ready Care stands out as a groundbreaking technology that allows vehicles to recognize the emotional and physical state of the driver and adapt functionalities in response. It incorporates essential features like Cognitive Load measurement and Stress-free Routing to enhance safety.

Utilizing Machine Learning to Mitigate Cognitive Distractions

The Cognitive Load measurement capability of Ready Care employs advanced machine learning to evaluate the driver’s state by analyzing facial expressions, eye movement, and eyelid positioning. Once the driver’s condition is thoroughly assessed, the system can implement tailored features to address the situation effectively.

This functionality monitors the driver’s focus and cognitive capacity in real-time using in-car cameras and sensors. For instance, if a driver appears to be focused on the road but is mentally distracted by work-related thoughts, the vehicle will adjust its internal environment—issuing alerts and modifying audio levels, lighting, and climate control—to help regain the driver’s attention.

Ensuring a Relaxing Commute with Stress-free Routing

To assist drivers experiencing stress, the Stress-free Routing feature utilizes data from wearable devices to monitor heart rates. If a driver feels tense, this system can suggest alternative routes to avoid stressful conditions like heavy traffic or inclement weather.

Moreover, with SmartThings integration, drivers can prepare their home for a soothing arrival by remotely activating devices to Relaxing mode, which can include adjusting the TV, air purifier, and lighting. This interconnectivity enhances the overall driving experience by reducing the stress of commuting and ensuring a welcoming home environment.

Elevate Your Sound Experience with Ready Tune

Samsung’s exhibition at CES 2023 also highlights HARMAN’s Ready Tune, a new car audio technology designed to enhance basic sound systems at the push of a button.

Ready Tune empowers users to tailor their auditory experiences, offering options such as Live Mode, which mimics the acoustics of live performances; Talk Mode, which sharpens clarity for spoken content like podcasts and phone calls; and Club Mode, delivering robust bass that surpasses standard speaker limitations.

As consumer expectations rise for in-car experiences that match the quality of their mobile devices, Samsung and HARMAN are committed to advancing automotive electronic technologies that provide distinct in-cabin experiences.

Following the CES presentation, Samsung aims to further develop technologies that seamlessly integrate in-car experiences with daily life, while HARMAN is focused on establishing a strong foothold in the automotive electronic solutions market through innovative digital cockpit technologies.